At La Vida (accessible via https://www.lavidabd.com), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and safeguard your information when you visit our website, register an account, or make a purchase.

By accessing or using www.lavidabd.com, you consent to the data collection and processing practices described in this Privacy Policy.

1. Information We Collect

We collect several types of information from and about users of our Platform:

A. Personal Identification Information

When you create an account, place an order, or contact customer support, we may collect:

• Full Name

• Contact Information: Email address, mobile phone number, WhatsApp number.

• Delivery & Billing Address: District, city, area, street address, and postal code within Bangladesh.

• Payment Data: Details required for processing refunds or verification (e.g., Mobile Financial Service (MFS) account numbers like bKash/Nagad or transaction IDs). Note: We do not directly store credit/debit card numbers or passwords.

B. Technical & Browsing Information

When you navigate through our website, we automatically collect technical details about your device and browsing activity:

• IP address and device unique identifier.

• Browser type, language preference, and operating system.

• Pages visited, time spent on pages, and links clicked.

• Referral sources or search terms used to find our website.

C. Cookies and Tracking Technologies

We use cookies, web beacons, and local browser storage to enhance your shopping experience, remember items in your cart, analyze traffic patterns, and provide personalized product recommendations. You can manage or disable cookies through your browser settings, though some website features may not function properly as a result.

2. How We Use Your Information

We process your personal information for specific and lawful business purposes:

1. Order Processing & Fulfillment: To process transactions, organize shipping with local couriers, send invoices, and update you on order status.

2. Customer Support: To respond to your inquiries, manage returns/exchanges, and address complaints or feedback.

3. Account Management: To maintain your registered account, facilitate quick checkouts, and verify user identity.

4. Marketing & Communications: To send promotional updates, special offers, and newsletters via email, SMS, or WhatsApp (only if you have opted in or made a transaction with us).

5. Platform Improvement: To analyze user behavior, improve site navigation, optimize performance, and test new features.

6. Fraud Prevention & Security: To protect against unauthorized transactions, fraudulent activities, and maintain system security in compliance with Bangladeshi laws.

3. How We Share and Disclose Your Information

We do not sell, rent, or trade your personal data to third parties. We only share information with trusted third parties under strict confidentiality agreements:

1. Logistics & Delivery Partners: We share your name, delivery address, and phone number with third-party courier services across Bangladesh to fulfill product deliveries.

2. Payment Service Providers: Transaction details are shared with payment gateways, banks, and MFS operators (such as bKash or Nagad) to verify and process online payments securely.

3. IT & Cloud Service Providers: Third-party web hosting, analytics providers, and database management vendors who assist in operating our website.

4. Legal Compliance & Government Authorities: We may disclose personal information if required to do so by law enforcement agencies, government authorities, or regulatory bodies under the legal framework of the People's Republic of Bangladesh.

4. Data Security and Protection

We implement appropriate technical, organizational, and physical security measures to protect your personal data against unauthorized access, loss, misuse, or alteration:

• SSL Encryption: All data transmitted between your browser and our website is encrypted using Secure Sockets Layer (SSL) technology.

• Access Controls: Access to your personal data is restricted to authorized personnel who need the information to perform their job duties.

• Third-Party Gateways: Payments are processed via PCI-DSS compliant secure payment gateway providers.

While we take rigorous measures to secure your data, please note that no method of transmission over the Internet is 100% secure. You are responsible for keeping your account password confidential.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy—including completing orders, resolving disputes, enforcing agreements, and complying with statutory accounting or tax requirements under Bangladeshi laws. Account data is retained until you request account deletion.

6. Your Data Rights

As a user of www.lavidabd.com, you have the following rights regarding your personal information:

• Access & Review: You can log in to your account at any time to view and edit your profile information and order history.

• Correction: You may request updates or corrections to incomplete or inaccurate personal data.

• Opt-Out of Marketing: You can unsubscribe from promotional SMS or marketing emails at any time by following the unsubscribe link or contacting support.

• Account Deletion: You may request the deletion of your user account and personal data, subject to any legal obligations requiring us to retain certain transaction records.

To exercise any of these rights, please contact us using the details below.

7. Third-Party Links

Our website may contain links to third-party websites, social media channels, or plug-ins. Clicking on those links may allow third parties to collect or share data about you. La Vida does not control these external sites and is not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

8. Children's Privacy

La Vida does not knowingly collect personal data from individuals under the age of 18 without parental or guardian consent. If you are a parent or guardian and believe your child has provided us with personal information without consent, please contact us immediately so we can remove the data.

9. Updates to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

• Brand Name: La Vida

• Website: https://www.lavidabd.com

• Address: Shop #115, Rongdhonu Shopping Mall, Mirpur 11.5 (Near Pallabi Metro Station, Pillar #185), Dhaka, Bangladesh

• Hotline / Mobile: +8801540727207 / +8801816267603

• Email: support@lavida.com / info@lavida.com